Customized series solutions: Europe-wide, flexible, precise.
Shopfitting
Shopfitting is far more than just furnishings – your furnishings are also your brand ambassador, experience space and sales driver. Modern sales areas have long since become a decisive part of your brand identity. That is why it is no longer enough to simply install functional furniture. Rather, stores must create experiences that inspire customers, create emotional loyalty and enable successful shopping experiences in the long term.
We at WRS interior projects know what is important: Bringing your brand to life with individual, customized series solutions. We attach great importance to flexibility, top quality and Europe-wide implementation capacities. We understand series production as individually developed and large-scale manufactured furnishing systems and not standard solutions, but concepts tailored to your brand.
What customers expect from their store fittings today
The requirements for shopfitting have changed significantly in recent years. Today, the focus is on the perfect integration of store fittings into the overall concept of your brand. The shopfitting not only serves to present goods, but also conveys values, emotions and the unmistakable image of your company.
The most important criteria that customers should set for their store fittings include:
Economic efficiency and series production capability
Shopfitting concepts should not only be adapted to the brand, but should also be able to be produced economically in large quantities.
High material quality and workmanship
High-quality materials and workmanship are crucial for sustainability, aesthetics and customer experience.
Scalability
It is particularly important for international rollouts for large brands that furnishing concepts can be implemented uniformly and efficiently.
Brand identity and recognition
Every institution must communicate its corporate identity (CI) and corporate design (CD) to the outside world. Colors, materials and shapes should be chosen so that the brand is immediately recognizable.
Flexibility and modularity
Store fittings must be adaptable. Modular solutions allow for quick adjustments, whether seasonal or in the event of changes to the product range, without compromising on aesthetics.
WRS interior projects combines and optimally implements precisely these requirements.
Our core competence: Individual series production
Our expertise lies in particular in the individual series production of store fittings, which can be implemented uniformly throughout Europe. Our global network of specialized production partners enables us to manufacture any concept quickly, precisely and in any desired quantity and to install it on time.
We do not focus on standard off-the-shelf solutions. Rather, our strength lies in the production of sophisticated, individual and brand-specific furnishing systems that are precisely tailored to your company and can be used worldwide. Regardless of whether you need 10, 100 or 1,000 units – we deliver consistent quality, reliably and throughout Europe.
Wood
Wood offers warmth, naturalness and maximum flexibility in design. Whether light, Scandinavian woods for clear, minimalist designs or dark woods for elegant, high-quality brand worlds - wood is a versatile material that conveys value and authenticity.
Metal
Metal stands for stability, elegance and modern design. Powder-coated or brushed metal elements in particular are ideal for durable, robust and visually sophisticated solutions that can withstand high loads while exuding timeless elegance.
Acrylic
Acrylic impresses with its clear aesthetics, lightness and outstanding optical properties. Acrylic glass is particularly suitable for transparent displays, product presentations and innovative design accents that visually enhance your store and create highlights.
Glass
Glass stands for openness, transparency and quality. In the retail and premium sectors, it gives your store concept an exclusive touch. We design functional and visually impressive concepts that convey your brand message and enhance the shopping experience.
WRS interior projects as the ideal partner for your shopfitting projects
Thanks to our global production network, we are able to implement your customized furnishing concepts quickly, reliably and in large quantities. Our flexibility is your decisive advantage:
Fast series production
Our production partners manufacture large quantities quickly and precisely – whether in wood, metal, acrylic or glass.
Consistent quality
Thanks to standardized production processes, we guarantee consistently high quality, no matter where your equipment is installed.
Efficient logistics installation
Our experienced logistics team ensures that your store fittings are delivered and installed on time and efficiently at any desired location.
Cost efficiency through optimized processes
Our specialized production processes and efficient structures enable us to implement your projects in an economically attractive manner.
Personal support from experienced project managers
From the initial planning to the final installation, our experienced team of project managers will accompany you personally and competently.
Global implementation competence meets local expertise
Our particular advantage lies not only in the global scalability of your furnishing solutions, but also in their local adaptability. We understand cultural and regional differences and integrate them according to the situation.
Our interdisciplinary teams of project managers, designers and experienced shopfitting specialists ensure that your concept is implemented perfectly everywhere. We coordinate all steps from a single source – from conception and production to final assembly on site.
Let your store fittings become a success factor
Modern store fittings not only create sales areas, but also worlds of experience. Rely on the experience and expertise of WRS interior projects to bring your brand to life in a unique and compelling environment.
Together with you, we realize series concepts that are tailored to your brand and are efficient, scalable and successful.
Let us design and realize your next project together.
Are you planning a new project?
Get in touch with us - we will be happy to advise you!