Targeted placement of brand worlds: Flexible, individual and cost-efficient.
Store in Shops (SIS)
Visibility is crucial in the highly competitive retail sector. Today’s customers expect a shopping experience that excites, inspires and convinces. The solution for this is Shop-in-shop concepts (SIS). A brand island that presents your products and your brand prominently within highly frequented areas is a great advantage.
Your company benefits from the existing infrastructure and high customer frequency of department stores or shopping centers – without the high costs and organizational effort that a store of your own would entail. SIS usually consist of modular furnishing elements and can be flexibly adapted to different spatial situations. This makes shop-in-shops the ideal solution for highlighting products and appealing to the customer’s emotions directly at the point of sale (POS).
Your advantages when working with WRS interior projects
Low costs – maximum visibility
With our shop-in-shop solutions, you benefit from the advantages of your own brand island, such as a high brand presence, targeted customer approach and individually designed sales areas, without the immense costs that would be associated with a complete store conversion and additional staff.
Flexibility and modularity
Our concepts are characterized by a high degree of modularity. Whether 10, 50 or 100 square meters – our solutions adapt flexibly to the available space. This allows you to easily use several locations or different placements within a mall or department store. This allows you to position your brand in a targeted manner and at the same time react very flexibly to changing conditions.
Use of existing infrastructure
High-quality materials and workmanship are crucial for sustainability, aesthetics and customer experience.
What is important when designing successful shop-in-shop concepts
A number of key factors are crucial to the success of your shop-in-shop concept. At WRS interior projects, we attach great importance to ensuring that these are always taken into account:
Brand staging
For the right effect, your shop-in-shop should clearly reflect your brand identity. This includes the color scheme, choice of materials, lighting, furniture and all other visual elements. The result is an unmistakable brand experience that touches your customers emotionally and creates long-term loyalty.
High-quality presentation and clear differentiation
The quality of product presentation plays a decisive role in how your brand is perceived by customers. We create a high-quality and clear distinction from the surrounding sales areas with individually designed back walls, central room furniture, wall coverings and merchandising. This creates an independent brand world that is clearly visible and attractive.
Intuitive customer guidance
A shop-in-shop must not only be visually appealing, but also guide customers intuitively and encourage them to buy. By strategically placing products and providing clear guidance, we increase the time your customers spend in the sales area and boost your sales figures.
Flexibility through modularity
The modularity of our shop-in-shop solutions allows you to customize your space and adapt it flexibly at any time. Whether for seasonal promotions, pop-up stores or long-term shop-in-shop installations, we always offer you the optimum solution.
Brand staging
High-quality presentation and clear differentiation
Intuitive customer guidance
Flexibility through modularity
From the idea to implementation - our approach to shop-in-shop concepts
Individual needs analysis
Our collaboration begins with a detailed analysis of your needs, target groups and brand strategy. Together, we determine the optimal solution for your shop-in-shop space.
Concept and design development
We develop customized concepts based on your requirements. We integrate your brand identity and ensure maximum visibility and recognition of your products.
Concept and design development
We develop customized concepts based on your requirements. We integrate your brand identity and ensure maximum visibility and recognition of your products.
Logistics and installation throughout Europe
Our experienced project managers ensure fast, reliable and smooth deliveries as well as professional installation of your shop-in-shop solutions throughout Europe. You benefit from our global production network and our many years of experience in project implementation.
Material and production selection
We offer you a wide variety of high-quality materials such as wood, metal, glass and acrylic, which are precisely tailored to your target group and your brand image. Our production is specialized in series production, which enables us to implement even complex concepts quickly, cost-effectively and to a high standard.
Individual needs analysis
Concept and design development
Logistics and installation throughout Europe
Material and production selection
Who are shop-in-shop concepts suitable for?
Shop-in-shop systems are ideal for companies that:
- strive for a strong brand presence in highly frequented department stores or malls.
- want to open up new markets flexibly and cost-effectively.
- want to realize targeted product launches or seasonal campaigns.
- plan scalable brand staging in the long term without having to operate their own stores.
Thanks to our expertise in the shop-in-shop sector, we can support you in positioning your brand at the POS in a targeted and effective manner – individually, to a high standard and cost-efficiently.
Your brand deserves the best presentation
Take advantage of our many years of experience in shopfitting and our expertise in the development and implementation of successful shop-in-shop concepts. Together, we will create unique brand worlds for you that showcase your products in the best possible way, inspire customers and noticeably increase your sales.
Let us realize your project together – tailor-made, efficient and effective.
Are you planning a new project?
Get in touch with us - we will be happy to advise you!